Growing Services Meeting
An invitation-only event hosted by Caterpillar in Málaga (Spain)
Date:
September 3, 2024
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Date:
September 3, 2024
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9:30 am
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Location:
Málaga (Spain)
ISLA’s corporate member Caterpillar was pleased to host a meeting to discuss with peers from across sectors how to tap into the installed base over the entire lifecycle. Attendees were invited for an open exchange on the journey from product-centric to service-centric, on what are the key levers to increase aftermarket lifetime value and how to put levers into action. The meeting took place at the Malaga Demonstration and Learning Center (MDLC). In addition to a MDLC tour, Caterpillar shared insights into strategies, initiatives, and projects. This is why the meeting was invitation-only, and competitors could not be part of the meeting. Attendance was free of charge.